From a very young age we are taught the Golden Rule of “treat others as you would want to be treated.” And from this rule we have gotten through life making friends, getting along with coworkers, and just being able to make the barista making your morning latte smile. But, why does it seem to not apply in the business world? Why is treating someone with respect, grace, and professionalism at work only a fleeting thought? Isn't the golden rule really ethics in disguise? Yeah, we all know someone who pushes the envelope when it comes to ethics, but, when it comes to the bottom-line, it's all ethics...in the form of success.
Want loyal customers...how about referrals from those you do have...then all you have to do is treat your customers right. If providing an amazing customer experience is your goal to ROI, think about have you treat your employees. Do you treat them fairly? Do you train and guide them on the company credo for CX and handling concerns? If so, congratulations! What your employees say and do will make a difference that is noticed. According to an article in Fast Company, "treating your workers well will lead to excellence and result in increased profits; and likewise, companies who are loyalty leaders will have a compound annual growth rate that is more than twice of their competitors."
It is a competitive world today and many companies have started and failed at an alarming rate. Some companies try to use CX in a department or two, but that's not the right solution. The entire company needs to be on board, in agreement with the plan, and trained on every aspect of the plan. It's the same as the old rotten apple analogy. One can ruin the whole barrel. See how you can implement it into your business strategy and operations for yourself.
Build your reputation – Reputation is everything! It's the most important thing you have in your business. It's so much more difficult to re-build a rep than people think. It may be easier to step over others to climb the corporate ladder, but treating everyone from your employees to your vendors, will pay off significantly in the long run and preserve your reputation.
Improve the customer experience – What’s the secret to a loyal customer? Putting yourself in their shoes. As Henry Ford once said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” If your customers are not being treated well, they will be more likely to speak up and it will be a costly reminder when they don’t return.
Leading a satisfied workforce - How you treat your employees is how they in turn will treat your customers. In fact, your employees should be treated like VIPs. They can make or break your efforts and your business. When your employees are happy, your customers are happy...it's that simple. All the more reason to employ this rule into every aspect of your company. There could be a better way to increase your business through actual marketing, but why do that when you can have your happy employees doing it for you?
This is where we come in. With our customized business-building workshops and creative strategic plans, we help you stand out, turn your customers into loyal fans, and make more money. Use this form If you would like to schedule a time to speak with Carrie on how she can increase your bottom-line by redefining your visibility and up-leveling the value-added Customer Experience you provide.
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